Permit Them To Eat Cookies! Michel et Augustin Produces Community and Bonding Opportunities Around Kooky Confections

Permit Them To Eat Cookies! Michel et Augustin Produces Community and Bonding Opportunities Around Kooky Confections

The brief variation: whenever Marie Antoinette said, «allow the chips to eat meal,» it might probably being because she was actually hogging all of the Michel et Augustin snacks for herself. Youth mates Michel and Augustin came across in middle school, and, once they found their particular sex 9-to-5 jobs to-be unfulfilling, they started a cookie organization with a foundation in French pastry. Fast forward 13 years, and two friends have workplaces in France and New York and therefore are attracting worldwide due to their snacks, pastries, yogurts, mousses, also sweets made with easy, pronounceable materials. The duo also instructs aspiring bakers that mastering the ability of French pastry is actually attainable through their cookbooks and entertaining open residence classes. Michel and Augustin’s fantasy is straightforward: to make the globe smile and get together over a shared passion for candies.


The storyline of Michel et Augustin began simply enough. Two young men started palling around in middle school and turned into good friends. But, with many adolescent relationships, both parted ways after graduation to adhere to their routes.

Michel discovered himself involved in money in New York, and Augustin was in advertising for Air France. But both eventually turned into disillusioned utilizing the 9-to-5 routine associated with world of business. They reconnected and also the duo devised a wild propose to find out all 1,263 bakeries in France and develop the basics of the very best confectioneries the nation needed to offer. They published a manuscript about it — their own very first collaboration!

After finishing their own pursuit, in 2004, Michel and Augustin aproned-up along with on a fresh adventure: cooking in Augustin’s kitchen. Their purpose were to develop a type of cookies and various other desserts made out of 100 % natural ingredients and love. And, after tirelessly testing and sampling more than 300 dishes, their first mixture came to be: the little spherical butter cookie. Michel et Augustin came into this world!

The two found rapid success, in addition they always innovate more tasty creations, such a decadent natural yogurt in a container, which was uncovered just once Michel and Augustin knew their prized cow could create over butter. They advertise their products aided by the signature «kookiness» and also the happiness they infuse to their tasty goodies.

Distributing a Love for French Pastry across the World

Michel et Augustin is all about more than just creating a tasty cookie. The company is curved on attracting from France’s wealthy cooking history to produce masterful sweets.

«It isn’t really nearly cookies — it is more about a passion for French pastry,» mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. «every little thing we make is related to French pastry strategies. We a really strong commitment with pastry producing as a business enterprise.»

But Lily informed united states an attraction for and expertise of French pastry isn’t only set aside for all the product designers (they refer to them as the «recipe staff») at Michel et Augustin. Part of the company’s kooky society is actually sharing the love and expertise of pastry creating so every person in the team, in France and Brooklyn, can train to get a French pastry chef and make nationwide test (known as a «C.A.P.»). In this manner, everybody is able to participate in innovating brand-new meals and talk knowledgeably with followers, customers, and buyers.

«weekly in France as soon as monthly in New York, all of our Banana Farm («office») turns into a pastry class where the audience is experiencing a timeless program of French pastry and instruction your certification,» she said. «It doesn’t matter if you are an internet site developer or perhaps in revenue — the opportunity is promoted for several.»

Though Michel et Augustin offers a far more expansive manufacturer product line in France, the business sticks towards the same principles and concepts of production for several products.

«finished . our products have in common is a real focus on taste also to the ingredients,» Lily mentioned. «We concentrate on the top quality and ease-of-use for the ingredients, and try to keep the element listing as pronounceable as you can.»

This results not just in a yummy decadence, but additionally a treat you’ll be ok with consuming with your someone special.

An accumulation of Treats Perfect for discussing along with your Sweetheart

Thereis only something about revealing sweets that begins the afternoon appropriate or stops an excellent time. And Michel et Augustin’s designs had been intended for simply these types of occasions.

«its a second of indulgence after a date,» Lily stated. «its delicious making with clean ingredients, which makes the time much better. It feels very good to indulge.»

With the amount of worthwhile snacks to choose from, there’s really no have to select only one. While there’s a lot of a lot more choices in France — from chocolate mousse to decadent yogurts and, naturally, one-of-a-kind snacks — there’s a lot of possibilities in the US at the same time.

Lily was quick to recommend an ideal goodies supply to or appreciate with this special someone.

«All of our popular cookie is our 4-Cookie Squares,» she mentioned. «they truly are like little square tarts, can be bought in three styles, and that can be thus conveniently shared. We likewise have Cookie Buttons, which have been hazelnut candy chip cookies with hazelnut ganache inside. They come in bags of two — one personally, choice for you!»

For partners exactly who really enjoy their own early morning ritual collectively, Lily informed all of us Puff Palmiers are a pleasant a.m. alternative.

«These are generally puff pastry and taste like Elephant Ears,» she stated. «They’re extremely light and flaky and ideal for revealing more than morning meal with coffee or at beverage time.»

Whether both you and your honey tend to be chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin has actually a worthwhile treat for revealing (or sneaking down with for your own personel clandestine cookie affair).

Get Involved In the Banana Farm

Michel et Augustin’s philosophy is the fact that the joy of desserts is within the sharing. So that it should be no surprise community engagement is a sizable the main business’s business purpose. Everybody is welcomed to eliminate in and chat (and taste cookies) at their unique Banana facilities (practices) in Paris, Lyon, or Brooklyn.

This mindset began from the start in the company and is element of their core. And Lily noted this approach is actually exemplified for the company’s open houses.

«Right from the start, Michel and Augustin opened up the doorways of the apartment to next-door neighbors, buddies, customers, and passersby, for people to provide all of them comments, to flavor snacks, to taste brand new dishes these people were testing, and to go out together and talk about whatever they had been undertaking,» she mentioned. «It is something that’s really important to us these days.»

Start residence at Banana Farm happens throughout the basic Thursday of each and every thirty days in France and ny. Lily informed all of us these occasions provide a manner your business to offer back into the city by teaching them regarding background and strategies of French pastry.

«We invite everyone, family, friends, clients, and consumers in the future share meals,» she said. «We perform style assessments, focus teams, and perform games. It’s a genuine society occasion.»

It’s not only fun and tummy-pleasing to go to, but if you lack a cookie partner, think of the rest of the treat aficionados you could meet from the Banana Farm. All things considered, when someone wants Michel et Augustin addresses, you are sure that they will have good taste, and you’ll have something to bond more than.

Michel et Augustin: dedicated to Random Acts of Kookiness

In real Michel and Augustin form, the duo started a Random Acts of Kookiness initiative to motivate and excite the general public. From a tribute to Michael Jackson on the cookie rectangular event and their torrid Greek tale, Michel and Augustin infuse hilarity and delight into all they are doing. You can see why their snacks are addictive — they truly are fashioned with 100% natural ingredients and great vibes.

Up after that when it comes down to company is another cookbook that aims to help United States visitors among others overcome the intimidation involving French pastry.

«we are producing a French pastry cookbook your me, and it’s about enjoying these problematic dishes,» Lily stated. «we are busting it down and stating you can do it. Whenever we can, anybody can, therefore we’re discussing our advancement.»

Michel et Augustin is trying start its famous candy mousse in the usa.

«the dream for our candy mousse would be to seduce The usa’s tastebuds.»

And, after tasting the company’s cookies along with other snacks, the usa is actually definitely set for a lengthy romance with this mousse.

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